Job Description

Sales representatives are an important part of manufacturers’ and wholesalers’ success. Regardless of the type of product they sell, sales representatives’ primary duties are to make wholesale and retail buyers and purchasing agents interested in their merchandise and to address any of their clients’ questions and concerns. Sales representatives demonstrate their products and explain how using those products can reduce costs and increase sales.

Sales representatives may represent one or several manufacturers or wholesale distributors by selling one product or a complementary line of products. The clients of sales representatives span almost every industry and include other manufacturers, wholesale and retail establishments, construction contractors, and government agencies.

Education

Many employers hire individuals with previous sales experience who lack a college degree, but hiring candidates with a college degree is becoming increasingly common. Regardless of educational background, factors such as personality, the ability to sell, and familiarity with brands are essential to being a successful sales representative.

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